Tianjin and Maracaibo are friendly associated on July, 6th, in 1997. Maracaibo is the second-largest city in Venezuela after the national capital Caracas and is the capital of Zulia state. The population of the city was 3.673.007£¨2007) within the area of 1,393km2. Maracaibo is nicknamed La Tierra del Sol Amada ("The Beloved Land of the Sun"). Maracaibo has become a large metropolitan city, comprising two municipalities: to the north the municipality of Maracaibo and to the south the San Francisco municipality (established in 1995). In recent years, due to political/economic and cultural reasons, many have moved to Maracaibo from rural areas and other cities (including Caracas). Maracaibo also boasts one of the best universities in the country, the state university. La Universidad del Zulia (LUZ) is well renowned for its excellent law and medical schools. Other major universities and schools include Universidad Rafael Belloso Chacin (URBE), with its excellent engineering school, and Universidad Rafael Urdaneta, with one of the country's leading psychology schools. Culture in Maracaibo is very indigenous and autochthonous, is recognized in every state and city in Venezuela, and is very influential with its gaitas, desserts, style, living, and customs. Most major houses of advertising in Venezuela acknowledge how opposite the culture of Maracaibo is from that of Caracas. Studies of both prove, for example, that Caracas' leading soft drink brand is Coke, while in Maracaibo it is Pepsi. This has made many brands create special localised advertising of their products (including several Pepsi commercials spoken by local celebrities). |